https://www.c-12group.com/home daily 1.0 2024-11-01 https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/c1d70e99-bea1-4136-9c9e-0b39079f4db9/WesandAlex_LAPride_2021_WA_30720-1-1030x1030.jpeg https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/1628977024405-JWHWAWM68L16RHL66S5A/women_in_entertainment_oprah_demi_with_2014_mentees.jpg Home - What We Do Brand Evaluation and Development Growth Strategy Social Strategy and Influencer Engagement Content Strategy and Branded Entertainment Creative Services Integrated Marketing Cultural Positioning Community Building Strategic Partnerships Team Dynamics and Leadership Training https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/853179d7-c987-4c85-bcaa-a8178f9b8bf5/%231_Glasses_Alex_More_META_9_30_22-281.jpg Home - Meet the Founder As the Founder of CARBON-12, Alex brings over two decades of diverse expertise, having collaborated with more than 100 top brands, non-profits, and start-ups. With a strong background in integrated marketing, brand strategy, operations, experiential marketing, and production, Alex has a proven track record of driving brand growth, forging strategic partnerships, crafting meaningful narratives, and delivering impactful campaigns across various industries. Her specialty is advising brands at the intersection of culture, content and communities. Alex is passionate about entrepreneurship and helping to create more equitable outcomes for historically underserved communities. In addition to her work with CARBON-12, she serves as Chair of Colgate’s Presidents’ Circle Membership Council, is a Director of the Straus Historical Society, sits on the Board of BABCO, and mentors emerging entrepreneurs as part of Colgate’s Thought Into Action program. https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/1ce099b4-913f-472a-b735-eac6086df759/amazon-logo-transparent.png Home Amazon https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/452a9370-a019-4e85-ae6a-9158980b0bec/Screen+Shot+1+9+2.png Home https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/1ecc54b2-71c4-423c-91fc-7a3bddcabae9/billboard-png-logo-1.png Home Billboard https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/53a374f4-8daf-45ec-b83a-7c6856148c3b/Screen+Shot+1+4.png Home https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/c4900d79-17d0-4461-a648-1be00ee9d3dc/Ford.png Home ford https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/8c6dcd86-17c8-4c0b-a798-a7012e7106cc/Screen+Shot+1+9+6.png Home https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/170281e9-853c-4a46-8b98-02567edd6c18/vox-media-logo-png-transparent.png Home Vox Media https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/2e77cd4c-509f-49f6-923d-61936798854e/Screen+Shot+1+9+5.png Home https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/783b680b-6087-4aa6-823c-afb47b6f6949/Disney.png Home Disney https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/1ca2bd12-8c69-458d-ba54-b44397bcfae7/Screen+Shot+1+9+10.png Home https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/f39ad7a8-a643-44ae-8551-5d4868683c66/lvmh-logo.png Home LVMH https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/4e625f55-8000-466a-b6f1-e3e5ecb1988d/Screen+Shot+1+9+9.png Home 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Reporter https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/bd1a6829-bf07-4290-83ee-71fd09481ee9/Screen+Shot+1+5.png Home https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/3ad62ae5-9c4b-477c-ae22-17654f31b1db/AXP_BlueBoxLogo_EXTRALARGEscale_RGB_DIGITAL_1600x1600.png Home Amex https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/43511d6f-be60-4517-bd67-6a9d967a3c9a/Screen+Shot+1+8.png Home https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/d8366dea-c840-4e9d-af42-c4f4b47e2778/Tastemade_logo_logotype.png Home Tastemade https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/b707d7f3-bcbe-4a14-a5e8-f0b216ce173e/Screen+Shot+1+7.png Home https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/1d4ca900-6a7b-4c47-b3b6-8db6ec599b3d/American-Music-Awards-Logo.png Home American Music Awards 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https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/adc1d716-e331-4d35-8978-c1012094f7d3/B2B+Logos_Primary_Green.png Home Baby2Baby https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/554426e2-02f5-4bb2-b71e-87f324013d3e/Screen+Shot+2024-10-31+at+2.39.27+PM.png Home Spacer https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/b86ae532-a56e-435b-8333-5adcb4d0b075/Sephora-symbol-768x432.jpeg Home Sephora https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/a65c7237-d772-4ab3-b3c3-a7a7e285eaaa/Screen+Shot+1+9+3.png Home https://www.c-12group.com/team-2 daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/1634311313595-7QYUWEHNWYAA6X806T73/29-12-2019-09-30-30.JPG Meet the Team https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/1634314651921-YCR0HN9A77ZSMQ7BRR2K/Rena%2BHeadshot.jpg Meet the Team https://www.c-12group.com/our-work daily 0.75 2024-09-25 https://www.c-12group.com/our-work/tastemade monthly 0.5 2021-08-23 https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/1629678493870-PVCWS9MTI6KCEFWMUX8I/Screen+Shot+2021-08-22+at+8.27.56+PM.png Our Work - Tastemade - Sourced Kroger was launching HemisFares Gelato and looking to drive purchase intent, align with the world’s best ingredients and position the product as the best gelato on Earth. We developed SOURCED: a Tastemade original series exploring unique areas of the world that harvest ingredients of the highest quality. Host Guy Turland (a Tastemaker, chef and world traveler) took viewers on culinary adventures in Sicily, Spain, Thailand, Japan and Oaxaca. As he traveled to each location he met with local purveyors, learned about their product’s history and local specialties and then created a meal inspired by the regional flavors and each “sourced” ingredient. HemisFares’ gelato was woven throughout the series via branding, product placement, product usage and contextual alignment of the “sourced” ingredient with the gelato flavors. This was a journey of epicurean proportions. In fact, the show was so successful it was one of the first used to launch Tastemade’s TV channel. https://www.c-12group.com/our-work/weiv monthly 0.5 2021-12-28 https://www.c-12group.com/our-work/thr monthly 0.5 2021-08-23 https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/c2bcd6b9-6c5f-42a9-a243-509df72b18e9/Oprah+WIE.jpg Our Work - The Hollywood Reporter Oprah gives the key note address at THR's Women in Entertainment event https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/dafbc6cb-8dbb-43a7-a247-d8f92828e1bb/Snoop+DJs.jpg Our Work - The Hollywood Reporter Iconic rapper Snoop Dogg DJ's THR's Oscar Nominees' Night https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/b568af2e-3cac-4af1-8cfc-18a4947bfb04/03dic0522-pg-horizontal.jpg Our Work - The Hollywood Reporter The cast of the Hatfields and McCoys in partnership with The Hollywood Reporter https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/8734cd7a-e21e-4832-b7c4-8d914327522b/Charlize-Theron-Katie-Holmes-Stylists-Pictures.jpg Our Work - The Hollywood Reporter THR's Top Stylists event was the first to honor the creative behind the hottest red carpet looks https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/aac4bab1-9ced-4458-9b51-1bc91889cdd2/THR+WIRE+HALLE.jpg Our Work - The Hollywood Reporter Halle Berry with Women in Entertainment mentees who were partnered with the powerful women in Hollywood in partnership with the Boys and Girls Club of LA. Over $10 million in scholarships have been awards to the girls in the 10 years of the program. https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/3508bd1b-9000-4917-af96-7c1abcdadd42/Screen+Shot+2019-06-16+at+12.25.22+AM.png Our Work - The Hollywood Reporter Guests at THR's Women in Entertainment breakfast https://www.c-12group.com/our-work/threads-launch monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/a077e573-69d1-44cc-9e1e-feec746c1afb/Screen+Shot+2024-09-24+at+9.16.04+PM.png Our Work - Threads https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/1727228477879-QRETXNMCU4C46W65C5RM/21635476-249e-4bad-842b-3b9889420794.jpg Our Work - Threads https://www.c-12group.com/our-work/ghlab monthly 0.5 2021-12-28 https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/1629673353709-RBV68YXQ2CP11O9QE7GU/goodhousekeepingmoatn160_1200xx6016-3384-0-316.jpg Our Work - GH Lab https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/7582c65b-4aa8-48d5-8c34-fa2e577382e5/GH+Lab.jpg Our Work - GH Lab https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/7eab8283-5537-46e5-b8aa-f6c90d118c74/gh_lab_store___moa_8.jpg Our Work - GH Lab https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/40107a28-4fff-4e07-a237-1e4893fa2deb/GH+Lab+header.jpg Our Work - GH Lab https://images.squarespace-cdn.com/content/v1/60ff5b5dcad7a274728257cb/86d4ea10-585e-4db1-a707-c9260fe53c5f/GHTested.png Our Work - GH Lab